and-on by Y.S.M Co., Ltd
and-on is Japanese paper and light.
From ancient times to the present, this combination has given rise to a variety of lighting fixtures.
However, due to their familiarity, all of the lighting fixtures using "washi and light" are strongly associated with Japanese "wa" (harmony), which limits their use in a variety of modern lifestyles.
What we aimed for this time was a neutral and simple lighting that would match any situation in modern lifestyles and make the most of the beauty of washi paper as a material.
and-on is a light that illuminates your precious moments.
Idea (Task, Relevance, Fit for purpose)
*In order to adapt to various lifestyles, we do not emphasize "Japanese", but pursue the beauty of Japanese paper to the utmost limit in a neutral and simple design.
*The material used is Brass instead of bamboo or wood to create a more contemporary design.
*The gentle light from the dense Japanese paper, which was arrived at through trial and error, is like sunlight filtering through the trees.
*Since it emits light on both sides, the reflected light from the wall is designed to give a softer impression when installed on the wall.
*It can stand on its own either horizontally or vertically, and can be placed anywhere.
Form(Aesthetics,Emotional appeal,Execution)
*With respect to the Japanese artisans, the washi material used is handmade Ogawa washi, a traditional industry in Saitama Prefecture, made from Japanese paper "KOZO", using traditional methods and tools.
Function (Usability, Efficiency, User Benefit)
*It is simple and can match a variety of lifestyles.
*The shape of the product ensures its diversity as a product, with new combinations of materials, a soft impression of light, a unique but not too assertive appearance, and a high degree of flexibility in the installation environment.
*and-on emits light from both sides, and the indirect light on the wall creates a beautiful space.
*The width of the brass outer perimeter is designed to be thin enough to stand on its own, giving it a presence that blends in with the space.
*The Japanese paper is designed at the optimum distance to diffuse the LED and only the soft light will emerge.
Differentiation(Innovation,Brand Differentiation)
*Ogawa washi has many air chambers and breathes. It absorbs moisture according to the humidity in the room, releases moisture, and prevents condensation and mold, so it has the ability to keep the humidity in the room constant.
*Our company, which produces the lighting, and the craftsmen who make Ogawa washi are both located in Saitama Prefecture, and through "and-on" we hope to pass on tradition to the future.
*and-on is a light that illuminates your precious moments.
Impact (Effect, Social Benefit, Sustainability)
*Since paper pulp is not used, it can be said that the environmental burden is low.
*On the other hand, the basic raw material of Japanese paper grows quickly, and it is a material with high economic efficiency compared with ordinary paper.
