"Di+Re products" are furniture products crafted in Shizuoka Prefecture, a place known for traditional wooden items like pepper mills and tableware, by young craftsmen and interior designers who collaborate to challenge themselves in creating new, modern, and avant-garde works on the foundation of tradition.

The challenge the design seeks to address is the limited usability of traditional disaster preparedness products. While Japan experiences frequent natural disasters, most existing emergency supplies are designed solely for emergency use and are often stored away and forgotten during everyday life.

"Otto plate / bowl" are furniture products crafted in Shizuoka Prefecture, a place known for traditional wooden items like pepper mills and tableware, by young craftsmen and interior designers who collaborate to challenge themselves in creating new, modern, and avant-garde works on the foundation of tradition.l craftsmanship by infusing it with modern and avant-garde elements.

In today's world, it's common to see chairs, intended for human support, cluttered with bags and various items, while chairs deviate from their primary function. Pōtā is the solution to everyday tasks in an era of shrinking living spaces and expanding belongings.

PRIMITIVO stands as a beacon of collaboration and cultural preservation, uniting the talents of over 80 artisans from seven distinct states across Mexico. This brand is not just a label; it's a movement towards safeguarding and enhancing the rich artisanal heritage of Mexico.