PRIMITIVO HOME COLLECTION designed by OHSTUDIO (Mexico)

Product Design

Mar 12

PRIMITIVO stands as a beacon of collaboration and cultural preservation, uniting the talents of over 80 artisans from seven distinct states across Mexico. This brand is not just a label; it's a movement towards safeguarding and enhancing the rich artisanal heritage of Mexico. Through a partnership that breathes new life into traditional crafts, PRIMITIVO has embarked on a modern design journey, sponsoring the creation of a national collection that pays homage to the ancestral roots of its artisan community. This initiative is a testament to the brand's commitment to fostering the evolution of artisanal practices without forsaking their historical and cultural significance.

The collection crafted under PRIMITIVO is a celebration of authenticity, meticulously designed to integrate true artistic masterpieces into our living spaces. These pieces are handcrafted from natural materials, each bearing the unique imprint of a master artisan's dedication and skill. Our creative designer has meticulously curated one-of-a-kind objects that not only showcase but also elevate the essence of artisanal luxury—a luxury that is defined by the bespoke nature of the project and the powerful synergy within the studio.

Every piece in the PRIMITIVO collection narrates a tale of perseverance and passion, embodying the soul and effort of the artisan who brought it to life with their own hands. This initiative marks a pioneering moment in the realm of design and craftsmanship, representing the first collection to be entirely conceived, sketched, and realized by Mexican artisans.

By championing the legacy of cultural and artistic heritage, PRIMITIVO plays a crucial role in preserving the history of these communities. The brand honors the mastery passed down through generations, ensuring that this rich tapestry of skills and traditions continues to thrive. In doing so, PRIMITIVO not only supports the artisanal communities but also sensitizes the audience to the profound impact of supporting such noble causes, encouraging a deeper appreciation for the true value of handcrafted artistry.