BIZOUX / BRILLIANCE+ KYOTO designed by ODS / Oniki Design Studio

A jewelry store design in a renovated traditional machiya-style building in Gion, Kyoto. Located in an area designated by the Japanese Agency for Cultural Affairs as an Important Preservation District for Groups of Traditional Buildings, the store houses two brands: BIZOUX sells natural gemstones on the first floor, and BRILLIANCE+ sells diamonds on the second floor. While maintaining the exterior of the traditional townhouse, the interior was designed as a space where customers can take their time to find their favorite jewelry.

As a finishing touch to characterize the space, the walls were covered with plaster in 17 uniquely mixed custom colors. The plaster was applied in 15cm-high strips, starting from the darkest color on the floor and gradually becoming lighter toward the ceiling, and the surfaces were wiped before drying to reveal some of the aggregate inside. This layered plaster finish was inspired by the geological formations where the minerals are excavated.

On the first floor, where the strata are continuous across the entire walls, various display spaces were dug into the layers. Loose stones displayed on a stepped enclave, gems backlit to accentuate their color– customers can find their favorite item in their own unique way. The second floor, where four groups of customers can hold meetings at once, utilizes the "strata" finish on some of the walls and the back of the displays to create more private areas.

We aimed to spatially express the long process of making jewelry, in which minerals mined in various parts of the world are carefully polished by craftsmen, through the "geological stratum" finish.

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