Cave designed by Oft Interiors Ltd.
As the retail scene evolves, a large number of retail-restaurant hybrids have emerged in the recent years. To break through the clutter and leave a lasting impression in consumers’ minds, it is not only important to have a unique visual design, but to also meticulously plan the customer route.
To elevate the sense of playfulness within this space, the OFT team has fully utilized the aesthetics of the original structure. By creating an irregular layout with a handful of twists and turns, we have successfully filled customers with a higher level of anticipation – as they do not know what to expect before turning around each corner. Every customer will have to explore and discover step by step, as if they are making their way into a wondrous cave, where treasures are waiting to be found.
The heavy use of greys and matte metallics, along with the authentic display of the mechanical elements, help to shed light on the brand persona. A symbol made up of slashes can be found on the shelf, the wall, and even the suspended lights. This is to bring out the store’s identity as a slasher, who is multi-faceted and can lead you to a wealth of possibilities.
As you enter the dining area, another wave of surprises strike. The main visual wall in the area echoes the concept of the store - CAVE. With 21 cave-like display windows, the eye-catching collectibles are displayed one by one, making the wall a key focus within the area.
By sprinkling different highlights along the customer route, every consumer experience becomes more interactive and captivating.
Planning & Drawing
Designer Profile
CM Jao and Ken Cheung
CM Jao and Ken Cheung were graduated from the department of design of the Hong Kong Polytechnic University (PolyU) successively. They have accumulated a wealth of experience of interior design in their careers in internationally renowned architecture and interior design firms, and meanwhile possess international vision and pioneering thinking ability. Since its inception in 2013, Oft Interiors Ltd., has provided many solutions to the most complex design challenges in a rule-breaking manner.
CM and Ken are skilled in analyzing and demonstrating the spatial logic of different consumption scenes such as commerce, shopping and entertainment, so as to design and catalyze more possibilities of space. Through completing "spatial innovation experiments" again and again, they promote the development of "experiential consumption scene" and reshape the unique genes and trends of the brand.
Their works of high-impact, atmosphere and dramaticism have been recognized by authorities all over the world, and their project has won a series of international top design awards around the world as well.
Website: https://oftinteriors.com