hokkaido ballpark f village designed by artless inc. (Japan) - Signage Design -
hokkaido ballpark f village is a creative community entertainment area containing a baseball stadium and other commercial facilities with the aim of revitalizing the local community. f village is home to es con field hokkaido, japan’s first natural turf ballpark with a retractable roof. we collaborated with dentsu in the design of the v.i. (visual identity), including the logo, brand colors, and brand type face, as well as the signage design for the ballpark and inside the stadium.