COSCIA Pu Yuan Store designed by All Design Studio(ADS) (China)
ADS ingeniously deconstructs and abstracts the traditional spatial configurations and color palettes inherent in Suzhou-style architecture. By simplifying intricate details, ADS merges contemporary minimalism with Eastern aesthetics, evoking a sense of longing and connection among viewers for the lifestyle characterized by quality and fashion.
ADS ingeniously deconstructs and abstracts the traditional spatial configurations and color palettes inherent in Suzhou-style architecture. By simplifying intricate details, ADS merges contemporary minimalism with Eastern aesthetics, evoking a sense of longing and connection among viewers for the lifestyle characterized by quality and fashion.
Located amidst a cluster of structures dating back to the Republic of China era in the trendy historic place of Pu Yuan, the COSCIA Pu Yuan Store occupies a square-shaped architectural layout spanning two floors. The primary structure consists of a modern building crafted from reinforced concrete. In its design approach, ADS has conscientiously retained numerous original columns and beams, honoring and displaying the historical imprints of the original architecture. ADS adeptly integrates traditional elements and materials from Suzhou-style architecture into the modern aesthetics of the building, resulting in an interesting fusion.
The pathway on the ground floor is laid with terracotta bricks, effortlessly blending in with two terracotta cabinet walls. These components, harmonizing in both color and material, not only enhance the visual depth and diversity but also adeptly enclose the atrium space, accentuating the volume and texture of the installation. The atrium itself is surfaced with ink-black terrazzo, evoking the image of an ink pool and a slate pathway dampened by rain.
The trapezoidal structure positioned at the center, known as the "Ink stick," acts as a focal point, directing viewers' eyes upward as a display screen that merges practicality with artistic allure. A mirrored reflection, mirroring its shape, hangs suspended within the atrium, akin to a sky lantern, strategically intended to minimize direct sunlight. Its lightweight material contrasts with the geometric form of the "Ink stick."
Delicate metal chains encircle the atrium and hang from the rooftop, evoking the perpetual rainy ambiance of the Jiangnan water towns. These chains emulate the appearance of raindrops cascading from the eaves, creating a curtain-like effect akin to a water cascade.On the ground floor, you'll find the cashier desk, fitting rooms, and a jewelry section. The ceiling design for the jewelry area draws inspiration from the two and four dots found on mahjong tiles. The vibrant interplay between orange and gray, alongside the contrast between squares and circles, infuses a lively and playful ambiance into the space.
This journey of minimalist art extends to the second floor, differ from the grand and elegant "ink pool" on the ground level. The second-floor floor harmoniously combines textured carpets with metallic panels, evoking the sensation of walking on terrain. The systematic arrangement of display cabinets creates an inviting space for wandering viewers, allowing them to pause and peruse items, building anticipation for the unfolding journey ahead.
On the second floor, you'll discover a VIP lounge and fitting rooms that whisk individuals away into a desert-themed atmosphere. The background of twilight imagery complements decorative stones, sculpting an extraordinary and unique "natural" landscape, fulfilling the modern consumer's craving for distinctive experiences while satisfying the need for social media.
Project Information
Project丨COSCIA Pu Yuan Store
Location：No.233, Pu Chuan Street, Pu Yuan Town, Jia Xing ,Zhe Jiang Province ,CHINA
Project Type：Multi Buyer Store
Area：800㎡
Design Company：ADS（All Design Studio）
Designer：Tao Li, Jing Duan
Photo Credits：Yuuuun Studio
Complete Year：May, 2023
Company Website: alldesignstudio.net