Hyundai Customer Experience Center YOKOHAMA designed by TONERICO

A project of a sales base of an automobile manufacturer Hyundai selling only ZEV* in Japan.
The first thing I thought about in this project, which started with the use of the existing “warehouse,” was how to combine the “nature of the warehouse” and the “clean” image of an EV vehicle. The plan was to adjoin the showroom with the vehicle maintenance shop. I thought that creating a spatial connection between these two functions, rather than completely separating them, would reflect Hyundai’s philosophy of “producing a clean, sustainable mobility environment.”

I designed a seamless space that nurtures confidence and trust in Hyundai by allowing customers to witness a clean maintenance shop for electric and hydrogen vehicles, and experience the service and worldview from behind the scenes.

Focusing on the functionality of the service bases, including new car maintenance, I was attracted to the recyclable materials for the spatial materials. As a result, the completed space retaining warehouse configuration represents Hyundai, which is not superficial but sustainable.

*ZEV = Zero Emission Vehicle, a general term for electric vehicles (EV) and fuel cell vehicles (FCEV) that do not emit exhaust gases such as carbon dioxide while driving.

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