STUDIOUS Marunouchi by ODS / Oniki Design Studio
Store design for STUDIOUS WOMENS Marunouchi, a selected apparel shop that introduces Japanese brands to the world. Nestled in a corner on the first floor of the Marunouchi 2 chome Building, a historic commercial complex built in 1964, the store expresses STUDIOUS’ untainted view of the world while leveraging the texture of the building structure created over the past 50 years.
The original black marble walls on the façade remain intact, with a gate in the brand’s color inserted in between. These contrasting colors emphasize the store's interior. The materials used for the interior are limited to glass, electro-galvanized steel, and white walls that highlight the texture of the building structure. The structure of the building, damaged from remodeling works repeated over the years, is carefully covered with glass so that customers can feel the history of the city. In addition, the strip lights installed on the floor, ceiling, and columns in a rhythmical sequence lead people into the store.
We aimed to create a space where fashion, which is always in pursuit of newness, and the memories of the city that form the basis of fashion, mix and complement each other.
