STUDIOUS Omotesando by ODS/Oniki Design Studio
The store design for a selected apparel shop STUDIOUS Omotesando, a boutique to introduce Japanese brands to the world. This two-story store is located on a street where several other STUDIOUS stores stand. Attention was given to how the latest trends can be disseminated and how people can be attracted in this area frequented by fashion-conscious people.
On the first floor of the fully-glazed building, there is a stage right at the entrance to hold events such as a limited-time pop-up store. Glass and hollow polycarbonate sheets were selected as the primary materials to design a transparent and open-plan space. The steps to the stage and the base of clothes racks are made of laminated glass plates of 15mm thick, and a large light fixture installed on the ceiling is a combination of LED tubes and hollow polycarbonate boards.
At the top of the stairs along the wall coated with special gold-color paint, a more serene space unfolds. On the second floor, a large semi-circular pillar with displays stands in the center, where strips of a white ceiling surface and a carpet spread out. The wall in the back is a combination of a mirror and the same hollow polycarbonate boards with the first-floor ceiling to create a soft, reflective finish. This small space was designed with the symbolic pillar as the centerpiece so that the scenes transform dramatically around it.
