hokkaido ballpark f village is a creative community entertainment area containing a baseball stadium and other commercial facilities with the aim of revitalizing the local community. f village is home to es con field hokkaido, japan’s first natural turf ballpark with a retractable roof. we collaborated with dentsu in the design of the v.i. (visual identity), including the logo, brand colors, and brand type face, as well as the signage design for the ballpark and inside the stadium.

We provided total design-build services for the brand’s visual identity, including the production of the logo and key visuals, as well as the official website, guidebook, and signage ads, for the “Osaka Art & Design 2023” brand, a 14-day event held in Osaka, Japan’s second largest city, from May 31, featuring the participation of a number of commercial facilities, galleries and stores.