Sumisho Interior International, ORGATEC TOKYO 2022 Exhibition booth designed by NIKKEN SPACE DESIGN LTD
This is an exhibition booth design project for ORGATEC TOKYO 2022, a leading international trade fair for office and property equipment and furnishing in Japan and Asia.
Considering that the exhibition only lasts three days and the size of the designated exhibition booth was only 6 × 8 m, which is approximately the same size as a car park for three passenger vehicles and limits the number of items to be displayed, we had to design a solution that meets these conditions. Furthermore, we aimed to embody the concept of two brands, WendelboFurniture and Shaw Contract, by creating a booth where the products and space interact with each other and create a synergistic relationship .
The keywords are “Stage” and “Ephemeral beauty.”
For this exhibition project, we strove to offer a memorable experience to the visitors and showcase the appealing features of products. The unique items from the two brands resonate and stand out in the space, leaving a lingering impression on visitors.
We expect such encounters will later encourage visitors to revisit the brands. In this constantly evolving information-driven society, we believe meaningful experiences are one of the most effective forms of advertisement.
For the spatial composition, our approach was to showcase the products like a performer on stage to draw out their potential appeal and individual character. Inspired by a spotlight on stage, the impressive setting that embodies our concept of “Rays of light falling along nylon threads ” emphasizes the unique shape and texture of the Wendelbo chairs and subtly evokes the manufacturing process of the Shaw Contract carpets. In addition, we placed the brands’ names on the four corner pillars of the exhibition booth in an alternating stripe pattern, which draws the eye inward to the exhibits and attracts passers-by.
In addition, the sunray-like threads also act as a partition that loosely separates each product and simultaneously highlights each of its presence. The two rods fixed on the ceiling and the carpet installed on the floor are connected with straight lines of raw thread. Considering the flow lines and circulation of the visitors, we adopted differently sized rods with tapered ends, which form gentle curves of finely lined threads. Meanwhile, we made many prototypes to work out the strength of the thread that would withstand the three-day exhibition and the best angles for the ceiling lighting that bring out the beautiful sheen and materiality of the threads.
As a result, we created an exquisite space imbued with ephemeral beauty, befitting the short exhibition period.
Designer Profile
Website: https://nspacedesign.co.jp/
Image Courtesy of Nikken Sekkei