The Soil designed by Oft Interiors Ltd.
"MCL+ Hollywood Theatre" Hollywood Theatre is the largest theater in Hong Kong's East Kowloon district. It is a new theater brand jointly invested by MCL Cinemas of the Lai Sun Development Company Limited and the Emperor Group.
Oft Interiors taps into the local culture, gradually landing the old historical relics into the current living scenes, telling new stories through design, reaching out to the emotions of the moviegoers, and integrating the customers' concerns about the space experience into the brand solution.
In terms of design, Oft Interiors goes beyond the existing cinema layout to build a fun and participatory exploration scene, so that when moviegoers enter the cinema, what they get is not a tangible product, but a pleasant experience of returning to the industrial era.
The design of this case is inspired by the history of Diamond Hill in Hong Kong. Diamond Hill was originally an ore mountain, and over time, the mine formed over millions of years gradually died out under the process of urbanization.
In the space, Oft Interiors design to recreate the impact of geological movements and industrial revolution on this area, leaving the viewer with a scene of self-reflection and deep empathy in the form of a story.
Drawing and Planning
Project location：Hong Kong
Client：MCL Cinemas
Designer：CM Jao, Ken Cheung, Shanny Cheung
Photographer：HDP PHOTOGRAPHY
Floor area：2580m2
CM Jao and Ken Cheung
CM Jao and Ken Cheung were graduated from the department of design of the Hong Kong Polytechnic University (PolyU) successively. They have accumulated a wealth of experience of interior design in their careers in internationally renowned architecture and interior design firms, and meanwhile possess international vision and pioneering thinking ability. Since its inception in 2013, Oft Interiors Ltd., has provided many solutions to the most complex design challenges in a rule-breaking manner.
CM and Ken are skilled in analyzing and demonstrating the spatial logic of different consumption scenes such as commerce, shopping and entertainment, so as to design and catalyze more possibilities of space. Through completing "spatial innovation experiments" again and again, they promote the development of "experiential consumption scene" and reshape the unique genes and trends of the brand.
Their works of high-impact, atmosphere and dramaticism have been recognized by authorities all over the world, and their project has won a series of international top design awards around the world as well.
For more information, please visit: https://oftinteriors.com