COLORS by NOMURA Co., Ltd

2020 SDA Shortlisted2020 Visual & Graphics

May 23

Written By merci team

Name of Company or Individual: NOMURA Co., Ltd

Country: JAPAN

Website: https://www.nomurakougei.co.jp/

Project Name: COLORS

Project Completion Date: 9/30/2019

Project Completed City: TOKYO

Visual Design Division: Multimedia (Exhibition Design)

On September 30 and October 1, a two-day event titled Colors was held at a basement meeting hall of the headquarters into an invitation-only sports lounge space. It was organized in an aim at marking momentum of One-Year-to-Go countdown for the Paralympics, and raise awareness about Paralympic sports.

Key personnel from the Tokyo 2020 Games sponsor companies were invited to Colors - a meticulously white space where they can enjoy two sports; Bocca using digital technology, and unique shapes of Table tennis tables for simulation of the disabled, along with an exhibition match by Paralympic tennis players
Based on the event concept "A space that develops and shifts by the action of visitors, "We implemented some special works to inspire ideas and recognition of differences and diversity. With sustainability in mind, we prioritized the use of recyclable, reusable materials, such as cardboard and other eco-friendly items. Colorful food and drinks were served.

When visitors rip the geometrically sectioned white wallpaper, various colors appear, some of which written with the Paralympics information. Peeled wallpaper can be used as a message poster, and visitors stuck that wallpaper to a different location, or bar counter, leaving their new thoughts and awareness inspired by the event. By moving benches on the white floor, colourful sections revealed.

As such the space changes and shows different colors by the people as the event went on.
The physical space Colors spurred communications and offered interactive excitement and among people who gathered there, in addition to the joy of the sport.

Monitoring senses of people through the course of time they spent there, it was a case study attempted to consider the essence of "Space + People." and it ended successfully.