Innovation Center MIZUNO ENGINE by KOKUYO Co.,Ltd.

Mizuno is a Japanese sports brand founded in 1906.

We specialize in the planning, research and development, and production including shoes, apparel and equipment.

Our goal is to create and offer better sports products and services, and contribute to the happiness of people around the world. We believe in using the power of sports to solve social issues and create an ideal future where everyone can enjoy physical activity. We call this value proposition "E-MON", and it is always our company slogan.

In recent years, social issues and market needs have become diversified, and we have to understand social issues quickly and accurately.

This makes communication is more crucial to create "E-mon".

To improve the accuracy of solutions, we need to accelerate "MEASURE," "PROTOTYPE," and "TRY".

To realize this ideal, Mizuno has established an innovation center.

The innovation center combines specialized equipment and sports surfaces to measure data from human and equipment, create and test prototypes under realistic conditions. The design incorporates elements that encourage chance encounters and communication between employees, which leads to the development of new ideas and innovations. Both environments to accelerate "MEASURE," "PROTOTYPE," "TRY," and to communicate with variety members, we are ready to create "E-MON" speedy.

Furthermore, Mizuno aims to promote open innovation through working with a diverse range of partners who sympathize our vision.By working with many partners to solve social issues through sports and communicating attractively, we will connect to next innovation and lead to further social contributions.

For more information, please visit: https://corp.mizuno.com/jp/technology/mizunoengine