Fuji Speedway Hotel & FUJI MOTORSPORTS MUSEUM designed by NOMURA Co.,Ltd
Motorsports seeks the ultimate vehicle performance and durability, and the technologies are reflected in the development of mass-produced vehicles, making a significant contribution to the evolution of the society and mobility.
This Hotel & Museum, located next to Fuji International Speedway, which is one of the Japan's leading motorsports circuit, is the world’s first t "Hotel & Museum" to allow visitors to experience the value of motorsports.
This project is held by the Toyota Group and Unbound Collection by Hyatt.
This site has a backward in the early days of motorsports origin.
And now Fuji International Speedway has grown to become a driving force in the modern mobility society.
We aimed to brand this "Hotel & Museum" borderless.
All the design work, from VI, signage, and other branding, to interior design, exhibits, and artwork, is designed as " message media" to convey the "appeal and value of motorsports".
The artwork scattered throughout the facility not only decorations.
Each art piece has its own message and story about motorsports and speaks to the guests about its value.
In the central atrium space, famous cars that have raced in the most grueling races are gathered in a group for the first time in the world as a permanent exhibition, transcending the boundaries between domestic and foreign manufacturers.
The exhibition also shows the cultural value of motorsports and the transition of technological innovation, as well as the background of the history.
In a circulation-type spatial structure along the historical axis, a theater-style exhibition including video and sound was adopted in the race zone, which is particularly noteworthy, to allow visitors to feel the passion of the cars and people competing in a harsh environment as if they were there.
In order to create a sense of unity in a facility with a diverse mix of content, the interior design and exhibition presentation were consistently organized using the GRID design system, which has a high affinity with the automotive industry.
For the interior and artwork of the entire facility, recycled parts of motorsports vehicles and recycled construction materials were used to create both environmental friendliness and a motorsports-like atmosphere.
It will be an exceptional experience to enjoy the motorsports at Fuji International Speedway and you will rediscover the history and value of the evolution of motorsports at the "Hotel & Museum”.
It is hoped that the "value of motorsports" will be propagated from this place, and that it will move to a new stage as an eternal culture.
For more information, please visit: https://www.nomurakougei.co.jp/