Chiyaba designed by artless Inc. (Japan)

Jun 6

Chiyba" means tea in Nepali, and "Ba" has the meaning of creating a "place" through "tea leaves".

In 2017, the owner and chef of restaurant ADI in Nakameguro, Tokyo, visited a farm in the Banchar region of eastern Nepal, and was impressed by the high quality tea being cultivated by small tea farmers in the highlands of the Himalayas, and was captivated by the tea. This is a Nepali tea brand that was born from this.

On the occasion of rebranding in December 2023, artless Inc. worked on the "Chiyaba" logo, as well as graphics, signage, and package design.

Tea has always been an indispensable drink for people to relax, regardless of whether they are in the East or West. New cultures have been born from places like this, where you can have a cup of tea and have a casual conversation.

We carry out bilingual branding that fuses traditional culture and modernity.