KUSHITEI GINZA by MASTERD Co., Ltd

Name of Company or Individual: MASTERD Co., Ltd

Country: Japan

Website: http://masterd.co.jp

Project Name: KUSHITEI GINZA

Project Completion Date: 11/16/2019

Project Completed City: Tokyo

Interior Division: Restaurants

Kushitei Ginza was planned as a flagship store under the Kushitei brand. According to the location and characteristics of the brand, it is divided into three stages of <luxury>, <upper middle> and <casual>, and this time the flagship located in <luxury>. However, while inheriting the concept of “oriental sum” for the entire brand, there was a need for a feeling of air that is different from the past and that fits the Ginza area.

To create such a feeling of air, we worked with Momentum Factory, Orii Koji Orii, and used copper plate colouring to create the expression of all-round change, and put the sense of presence and sizzle when fried skewers on the entire wall.

In addition, the impressive neon signboard of Ginza seen from the window of the small rising seat is used as a borrowed view, the facade, counter, small rising, and the outside are connected with dry bonsai that changes colour so that the whole store has a sense of unity producing.