NTT DATA TOYOSU INNOVATION CENTER designed by KOKUYO Co.,Ltd.
The Innovation Center renewal project aims to transform business and solve social issues through the use of digital technology. Against the backdrop of a decrease in the number of visitors due to the spread of the new coronavirus and the accompanying hybrid work style, NTT DATA needs to update from a place of dissemination centered on technology exhibits to a place of collaborative creation where real and digital technologies are integrated.
The concept is "maximizing the value of the experience. Through a design that makes full use of digital technology, we aimed to visualize NTT DATA's "connection" and create a place that appeals to the flow of time, comfort, and sensation of what can only be experienced in the real world.
The key element of the design is the "Innovation Curve," one of NTT DATA's visual identities. It is shaped like the upper left corner of the initial "N" in the corporate logo. It is used in various designs such as wall designs, glass films, and furniture. The wall art at the entrance is composed of over 2,000 pieces of Japanese cedar wood. Based on the Innovation Curve, 3D data was generated by a proprietary algorithm and processed by a 3-axis digital woodworking machine, "ShopBot". The piece is nested in a configuration of smallest "pieces" and "units" that are composed of those pieces, and the shadows created by the unevenness enhance the diversity of the shape. The glass film is programmed to semi-automatically control the design and transparency, and a single sheet of glass film is printed with embossed clear ink and white ink to create a two-layer structure, which is then applied to the front and back of the glass to create a total depth of four layers. A total of 16 different expressions are created by combining the printing of each ink with or without printing. The way the object is seen changes according to changes in light and eye movement, and various changes in information are agilely projected. The use of reflective materials to cohabitate real and imaginary images metaphorically expresses the fusion of the digital and the real.
The design with depth made possible by digital technology and the interactive digital contents that coexist in the space. As a place to transmit the brand, it represents the company's philosophy of "creating new value through information technology," and digital technology has brought a special and new experience to this place.